Fleur Hassan-Nahoum thinks Israel is fighting the wrong war. And she thinks she knows what needs to change.

Born into Gibraltar’s most prominent political family, Fleur trained as a barrister in London before moving to Jerusalem at the height of the second intifada. She went on to serve as deputy mayor of Jerusalem, build bridges in the Gulf before the Abraham Accords, and, after October 7, become one of Israel’s most recognizable voices on international television.

But this conversation goes well beyond the talking points.

At her home in Jerusalem, Fleur tells Avi Jorisch about the political legacy she inherited, the moment someone tried to buy her, what she risked in the Gulf, and the experiences that have forced her to rethink some of her own long-held assumptions. They talk about what Israel is getting wrong, the challenges it can no longer afford to avoid, and why Fleur may not be finished with politics.

She also opens up about the personal cost of public life and the questions she is still wrestling with.

Statecraft with Avi Jorisch is a production of IEF. Conversations with the people shaping the destiny of Israel and the Jewish people.

 Chapters:

00:00 Welcome to Statecraft

02:07 The father who built modern Gibraltar

06:27 A decision at 14

08:19 Moving to Jerusalem in the second intifada

12:36 From the innovation ecosystem to city hall

16:20 Why the narrative war has no strategy

20:55 Campus Israel and a possible run

23:13 October 7 and the BBC call

26:21 When someone tried to buy her

29:23 The mind she changed on two states

33:58 The Emirates before normalization

40:16 The personal cost

42:55 What she still wrestles with

45:26 Israel at 100

48:21 Lightning Round

56:45 One final question